Automotive selling skills that move the showroom.
Practical, hands-on training for car sales teams and the managers who lead them. Built by people who have run showrooms.
What your team walks away with
Delivered in-house for your dealership or distributor network, in English or Bahasa Malaysia, and HRD Corp claimable subject to your available levy and approval.
- Read a buyer's motivation early in the conversation and tailor the pitch to it, instead of running the same script for every walk-in.
- Handle price and competitor objections with a repeatable method rather than discounting on reflex.
- Move a hesitant prospect from "just looking" to a booked test drive or a clear next step.
- Follow up on cold and warm leads with a cadence that protects the month's target.
- Deliver a showroom experience the customer remembers and refers others to.
Five modules across the full sales cycle
Each stage of the sales cycle in detail, with participants adapting every step to their own style.
Understand and uncover the buyer's motivation
Find out what is really driving the purchase before talking about the car, so every step after that lands.
Practise the art of automotive selling
A hands-on run through the full sales process, practising each of the seven steps in realistic showroom scenarios.
Communicate and influence customers
Practical techniques to communicate clearly, influence buying decisions and move the conversation towards a close.
Establish a memorable brand experience
How the experience you create in the showroom drives sales, repeat business and referrals.
The power of persistence to meet target
Setting objectives, goals and measures for the month, and handling both the wins and the losses that come with sales.
Leadership for automotive teams
Showroom numbers depend on the sales manager as much as the salesperson. Run it as a standalone leadership module, or add it to the selling-skills programme for a showroom-to-management pathway.
Explore leadership development- Coach salespeople on live deals instead of only reviewing results after the fact.
- Run a daily sales huddle that sets focus without killing momentum.
- Give feedback that changes behaviour on the floor, not just in the appraisal.
- Hold the team to target while keeping retention healthy in a high-churn role.
Samer Obaid
An automotive sales trainer with over 20 years across luxury automotive brands in the Middle East. As a General Branch Manager at Jaguar Land Rover and Sales Manager at Porsche Center Oman, he trained and developed the sales teams he led.
Trusted by automotive brands
Car sales training in Malaysia
What actually moves showroom numbers, and how to structure training that sticks.
Before you book
Who is the automotive programme for?
Showroom and dealership sales teams, plus the team leads and branch managers who coach them. It runs in-house for a single dealership or across a distributor network.
Is it delivered in Bahasa Malaysia?
Yes. The programme is delivered in English or Bahasa Malaysia, depending on your team.
Is it HRD Corp claimable?
Yes, subject to your available levy and HRD Corp approval. Apply before the training date.
Build leaders who keep learning after the programme ends.
Tell us what your managers need to do differently. We will scope the right programme and show how it can be HRD Corp claimable.